Digital Destination Tuzla

Destination management for sustainable tourism

Description

The DDT project is the first financed by AICS in Bosnia and Herzegovina within the framework of the call for businesses "Open procedure for the selection of innovative business initiatives to be admitted for funding/co-financing and to be implemented in the cooperation partner countries in pursuit of sustainable development objectives".

The DDT project - Digital Destination Tuzla - was identified following an assessment carried out in the Canton of Tuzla in the framework of the BIOSVI project - also implemented by CISP and co-financed by AICS - and elaborated on the basis of several activities already completed for the development of sustainable tourism in the area of Konjuh Protected Landscape.

DDT is a tourism destination management project that proposes two business models, one tourist and the other technological, with a strong social impact on the territory because it includes all tourism operators and aspiring professionals, including those who are currently not professional, who represent the majority of the population living in the project area, focusing on their passions and desire to enhance their territory.

The DDT project concerns the area of Tuzla Canton and intends to contribute to the development of sustainable tourism and employment in the sector through training, innovation and technology.
DDT is implemented in three main phases:

SEEDING: preparing the destination for tourism and finding innovative ways of using the area.
BOOSTING: commercial distribution of the product created and digitised, both online and offline, in the pre-purchase and on-site phases.
IMPROVING: analysis of the results achieved by the destination and development of new activities to increase flows and profitability.

SDGs

OBJECTIVES

The project has two objectives for the economic and social development of the Tuzla Canton:

Creation of employment in the tourism sector, with a focus on the naturalistic and sustainable tourism sector.
Creation of an innovative start-up with a social vocation with functions of Destination Management System, according to the legislation and regulations of Bosnia Herzegovina, of which the Italian Globe Inside srl will become distributor at European level on the B2B market of the outgoing tour operators and of the associations of enthusiasts of the identified thematic verticals.

Activities

In the SEEDING phase
Contests and marketing campaigns for the digitalisation of the existing tourism offer; training for the creation of the tourism offer; territorial animation and participatory creation of the tourism offer.

In the BOOSTING Phase
Training of staff to be directly involved in the management of the local innovative start-up with a social vocation; definition of services and suppliers to be managed by the consolidator; virtual information office activities.

In the IMPROVING phase
Data collection and analysis; construction of tables, graphs and visual renderings for the evolution of contents and services offered.

Transversal and conclusive activities
Analysis of social, environmental and economic impact.

Output and results